pay for this movie with your own blood
Brief: Campaign for Spiknutie (The Plot), a horror movie
Solution: An event with online media support as well as creative PR and social media use. Moviegoers keen for the best tickets to the movie premiere paid for tickets to a gory flick with their own blood. The internet was overwhelmed with spontaneous PR and it provoked a huge online debate. The donated blood was given to a local children’s hospital.