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pay for this movie with your own blood

Client: LastFrameProduction

Brief: Campaign for Spiknutie (The Plot), a horror movie

Solution: An event with online media support as well as creative PR and social media use. Moviegoers keen for the best tickets to the movie premiere paid for tickets to a gory flick with their own blood. The internet was overwhelmed with spontaneous PR and it provoked a huge online debate. The donated blood was given to a local children’s hospital.

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