Bank accounts for teens
Client: Slovenská sporiteľňa
Brief: Accounts for youth campaign.
Solution: We were the first agency to use the most famous Slovak YouTuber Gogo in a campaign. In cooperation with us, he made a series of videos for Slovenska sporitelna communicating the product benefits of Space Accounts, the bank’s subrand focused on teens and students. The campaign proved to be very effective: Gogo’s videos hit the threshold of 2.5 million views. Following the success, Slovenska sporitelna decided to continue with youtuber stragety also the following year, and use another leading youtuber to promote the brand.