Brief: Communicate digital subscriptions
Solution: In the post-election period Slovakia split into multiple camps. The political guarantees were gone and the political promises were grossly violated. We promptly responded to the post-election situation and created a unique product for SME daily – a 4-year subscription. Because, unlike the government that does not have to survive the whole electoral term, SME daily will independently inform and uncover political affairs throughout that period of 4 years. In the campaign, we played with visual aspects and wording of the election campaign slogans, creating mock-ups of notoriously famous election billboards.