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Modern bank goes classic

Client: Slovenská sporiteľňa

Brief: To communicate the sponsorship of the original classical music festival Viva Musica!

Solution: We turned the slogan of Viva Musica! "Classic goes modern" to "Modern bank goes classic" and we shot an online spot in which the people in the bank branch are suprised by the bank officers. These turn out to be the members of a professional orchestra and perform 'The Blue Danube' by Strauss to the audience. The spot gained over 30,000 views within one week.

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