Client: Slovenská sporiteľňa
Brief: new account for youth campaign
Solution: We wanted to prove to young people that Slovenská sporiteľňa really cares for them. Therefore, we let them test the new Space account. 16 testers were recruited through Facebook and space.sk. Almost 7000 Slovaks showed interest in this lucrative job. In the second phase, the testers documented their experience in testing of the account via blogs. These were uncensored and one could find really anything in them...
This campaigh turned out to be the most successful in the history of Slovenská sporiteľňa.