Viva Musica! Beethoven
Client: Slovenská sporiteľňa
Brief: Communicate that SLSP is the general partner of the Festival Viva Musica!
Solution: SLSP as general partner of the festival Viva Musica! brings classics back to the modern life. Therefore, we have revived one of the greatest classics of all time – Beethoven and confront him with the achievements of the present. The main part of the campaign were videos in which the Maestro taught to use modern technology. We have set him a Facebook profile where he informed his fans about everything what he experienced during his stay in Pressburg.