Client: Core 4
Brief: Celebrating 16th birthday of Core 4
Solution: We at Core4 celebrated our 16th birthday and decided to share our birthday emotions with those who have long been with us in the tough advertising business – other advertising agencies. So we baked the cakes in the shape of emoticons and invited 16 agencies to share these “birthday emotions” with us live. We then took the baked cakes directly from the live video stream and carried them to the competing agencies that for a moment forgot the rivalry between us and shared our post on their wall.