Mamkostan (Moms’ Tent)
Client: Slovenská sporiteľňa - Space
Brief: Communicate the accounts for young people at summer festivals in accordance with an ad campaign that ran them
Solution: Do you know the difference between a Space account and your mom? The Space account does not ask you how you spend your money. Slovenská sporiteľňa promoted the accounts for young people by an advertising campaign built on differences between the accounts and the parents. We supported the idea by a PR event young people would never expect in their wildest dreams. We created a moms’ tent at the summer festivals with no sexy hostesses, beer, or celebrities. It starred moms who were taking care of young visitors as if they were at home, thus replaced festival cliché with real insight.