Client: Orange Foundation
Brief: Strengthen good relationships with unsuccessful grant applicants of The chance for your region
Solution: The Orange Foundation has been providing financial assistance to people for implementing their projects to beautify their surroundings. It has been doing it through the grant scheme Chance For Your Region, to which people sent their projects. There are times when the foundation receives 10 times more projects that it can actually support. By this PR activity, we helped the foundation to preserve good relations with the unsuccessful applicants and prevented them to stop beautifying their environment because of their failure to qualify for the support. We promised an unusual thing to the applicants – a reward if they implement the idea even without the foundation’s help. Our PR project activated some 100 volunteers and helped to implement by 66% more projects than the foundation was actually able to support financially.