Brief: Launch of Fernet Stock Grand, maturing in oak barrels
Solution: In their insights, the brands aimed at 35+ target audience usually omit online terminology. For us, it was an opportunity to look at the online communication through the eyes of a mature man. We took some typical phrases used by the young and showed what they meant in the mature reality of our target audience that uses a different social tool for their communication – Fernet Stock Grand. In outdoor and POS we made use of the most iconic symbol – selfie – and combined it with a notoriously known pose of savoring alcohol. In online, we introduced three videos, in which we showed our audience a mature way of chatting, sharing and taking selfies. All it takes is to be mature and drink Fernet Stock Grand.