Christmas campaign of the Europa 2
Client: Europa 2
Brief: Christmas campaign with support of the song
Solution: It comes without saying that radio cover versions of Christmas songs are considered a Christmas „norm“. However, Europa2 is everything but normal. That’s why we helped them to create another video that is „not normal“ at all. Instead of making just another Christmas cover song, we continued in the concept of crazy challenges that the listeners are giving to radio speakers. We wrapped Shorty up into a gift box, and with the help of his colleagues we delivered him to one of the radio fans, whose inspiration for the challenge was the song All I need for Christmas is You. The challenge was carried out with Mariah’s hit sung by famous Slovak singers in the background.