Brief: Image-building campaign
Solution: Each radio station claims to be different, full of entertainment, having excellent moderators and the best website. Still, it is not enough to claim these things – one must prove them. Therefore, we proposed communication to Europa2 radio station that would allow this station to assume the position of a “fun content creator” and prove that it is no ordinary radio station. How? We let the listeners to create unusual challenges for the staff at the radio station based on the names of songs. We recorded unusual content for Facebook showing the fulfilment of these challenges, derived the unusual prints and, at the same time, launched the unusual strategy.