Client: Slovenská sporitelňa – Space
Brief: To communicate Space School project involving lectures given by people running startup companies, and the program for first-time entrepreneurs
Solution: To attract people to www.space.sk we created a €3,000 competition for an original idea for a startup company. The task was to record one’s own “elevator speech”, i.e. to present their idea in a video lasting up to 1 min tops.
We divided three different topics – elevator speech competition, lecture video and information on starting your own business – into separate sub-pages interlinked mostly content-wise (we included in the lectures the link to elevator speech upload, in the elevator speech we included the link to business lectures, so that the young people could get inspired, and both sections referred to the support for young entrepreneurs). It was particularly the content-based interlinks between the subpages that helped us to keep the users longer on our website.