PF to be memembered
Brief: To create a new-year wish strongly anchored in reality that wouldn’t be just another „happy new year“.
Solution: We used “memes” as popular, widely shared funny content. We made our Core4 team the heroes of popular memes, giving our clients some priceless advice for the year 2016. To make these pearls of online wisdom at hand for clients anytime they need, we put them on the microsite where they can be shared among their colleagues and friends. We proved that memes can be still used in a new creative way, and in a concept that works with original essence of a new-year wish, free of its usual clichés.