Roztopte ľady s vodkou Amundsen
Client: Vodka Amundsen
Brief: To create an online campaign for young generation presenting Amundsen as a young, sexi vodka, an ideal party companion that is fun to be around.
Solution: Unlike lame pick-up phrases, Amundsen truly helps people to break the ice. On Facebook and roztoptelady.sk („break the ice“) people could add lame pick-up jokes and laugh them off. With the subclaim „6-time distilled vodka Amundsen is better than a 6-time distilled joke“, we made use of the „6-time distillation“, which is Amundsen’s long-time USP.